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Each of our ethically curated brands listed for sale as product on the site has detailed information about why it was chosen. Collectively, it can feel overwhelming but your future purchases do make a difference and allow for real change. As we add new product lines, we will announce why and keep a simple archive on our site to help you learn easily about why the products your buying help not only how you feel and your health, but the planet as well. Every purchase has its cost, so we focus on quality goods for you- knowing the change to buy from us is a trade up. Join us!

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Information is everywhere, but so is misinformation. Science is always changing with the times and we want to help you make sense of it all. Help our information library grow with linked references to online sites and submit suggestions in our Contact Us page to keep us always up to date with the latest and most accurate information. If there are any comments, questions or concerns about what is posted, please reach out or simply subscribe for free below with the Sign Up button for updates as we all learn more. Ethically curated, together.

Quote Source

“After the steeping sessions, the researchers measured the metal content in the water. They found that tea in cotton and nylon bags absorbed the least contaminants, while cellulose bags—often made of biodegradable wood pulp—" worked incredibly well. " These bags have a high surface area, which means more surface area for heavy metals to stick to.

“Nylon tea bags are already problematic because they release microplastics, but the majority of tea bags used today are made from natural materials, such as cellulose. These may release micro-particles of cellulose, but that’s just fiber which our body can handle.” - Benjamin Schindel ”

- Stacey Leasca

Published March 1, 2025

Food & Wine Magazine “This Everyday Drink Could Be Protecting You From Hidden Toxins”

Click the Food & Wine bubble to read the article.

Quote Source

“A recent Acosta Group natural and organic study reflects that 75% of all shoppers purchased at least one natural or organic product in the six months prior to the survey, with 59% responding that they think it’s important that their groceries and/or household products are natural and/or organic.”

Quote Source

“As consumers increasingly prioritize their health, natural and organic products are emerging as powerful growth drivers across all channels.”

"The natural and organic shopper is now considered mainstream. To drive expanded sales for brands and retailers, we need to highlight the specific health benefits of natural and organic products, paying special attention to Millennials and households with children."

Andrew Fleming

SVP, Impact Natural

— Acosta Food Group Study

What Research is Saying

“40% of all shoppers believe natural and organic mean the same thing or are unsure of the difference, increasing to 50% for conventional shoppers.”

— Acosta Study

“72% of conventional shoppers cite affordability as the No. 1 reason for not purchasing natural or organic in the prior six months.”


— Acosta Study

“Confusion contributes to 18% of conventional shoppers not purchasing natural and organic products because they don’t know enough about the difference.”

— Acosta Study

“This is the time for natural and organic brands and retailers to build direct connections with consumers, informing them of the facts and benefits of the products, dispelling misperceptions, and driving trial and loyalty,”

said John Carroll, President, Digital Commerce and Advanced Analytics, Acosta Group

— Acosta Study

What Research Is Saying

“2025 consumer predictions… Shoppers report purchasing more natural (23%) and organic (22%) products in the prior six months.”

— Acosta Study

“The “food as medicine” movement is expected to gain traction”

— Acosta Study

“Sales for these products are projected to grow 5% across all channels, to $348B by 2028, according to New Hope Network Industry Projections and SPINS.

Of note, as consumers are shopping more natural and organic products, conventional shopping has not been negatively impacted.”

— Acosta Study

Key Takeaways

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